It’s finally spring, so time for a little spring cleaning of my virtual desk.
First up is the story about a typo on a beer label leading a brewer to make sure no customers thought the brewery engaged in cruel practice to make the brew.
The beer cans, made for Snowbank’s new pale lager which employs with lime puree and pink Himalayan sea salt, had a typo which turned “sea salt” into “seal salt.” When the brewery received 7,000 of these cans, the owners knew they needed a way to fix them.
“When we got them, it was like, ‘what do we do?’” brewery co-owner Dave Rosso said, according to the Fort Collins Coloradoan. “We’re usually pretty good at catching this stuff.”
Since replacing the cans would not only cost $900, but also be wasteful the brewery decided to just make light of its error, and just assure customers that “no seals were harmed in the making of this beer.”
In addition, Snowbank Brewing donated the $900 it would have cost to re-wrap the cans to the World Land Trust, a conservation group aimed at protecting wildlife.
Second up today is the brilliant tale of Amanda and Thomas Evans, who moved from Fort Myers, Florida, to Cape Coral, Florida, just before the pandemic went into full swing last year, according to WZVN-TV, ABC 7.
With people not going out or engaging in much of a social life, the couple found it difficult to make new friends in their new neighborhood. In the end, they turned to beer.
The pair put up flyers that read, “Hi, we’re new to the neighborhood and would like to meet our lovely neighbors. We will be in our driveway with drinks, ready to meet any neighbors who would like to stop by. We can’t wait to meet you.”
As Amanda said to ABC 7, “It was definitely hard to meet neighbors. Luckily, we have a rescue dog that we walk around the block every day, so we met some people in passing. Typically, you would bring people cookies or pie or invite them over for dinner, but we weren’t sure about how people were feeling.”
Anthony added that it was funny to see people’s reactions to their “free beer” sign in their driveway.
“We had a few people do a double-take; free beer is a pretty easy way to get people to show up.”
And finally to wind up this trilogy of beer tales, we have this story from Food & Wine magazine, which reports that Sierra Nevada recently broke a world record. Not for volume or sales or strength of a beer, but rather for catapulting a beer.
That’s right, Sierra Nevada slung a barrel filled with beer 438.81 feet.
Sierra Nevada decided to set the record to promote their new beer, Big Little Thing Imperial IPA, a 9% brew. The catapult was loaded with a 120-pound keg, which then jettisoned the beer as far as a well-hit home run in most baseball parks. The launch broke the previous record by more than 200 feet.